Georg Jensen contract signing International luxury brand connects its world through cloud-based MFT

Georg Jensen, the luxury lifestyle brand known for quality craftsmanship and timeless aesthetic design, has taken to the clouds to connect and extend its worldwide franchise network.Signing a three year contract with SEEBURGER AG, a global provider of business integration solutions, the Scandinavian luxury lifestyle purveyor will be using cloud-based Managed File Transfer (MFT) to connect its worldwide franchisees with its headquarters.

03/14/2012

Georg Jensen, the luxury lifestyle brand known for quality craftsmanship and timeless aesthetic design, has taken to the clouds to connect and extend its worldwide franchise network.Signing a three year contract with SEEBURGER AG, a global provider of business integration solutions, the Scandinavian luxury lifestyle purveyor will be using cloud-based Managed File Transfer (MFT) to connect its worldwide franchisees with its headquarters.

“It is critical to have a transparent business model when working with franchisees so you know the business situation,” Steen Sejer Elkaer-Hansen, Vice President of Franchise and Retail Operations, said. “SEEBURGER has a really smart solution for this.”

SEEBURGER’s solution will enable Georg Jensen franchise holders to instantly share sales data, stock levels and other vital business information with the Danish headquarters as well as receive information such as price lists, product catalogs and other data.The system will help Georg Jensen to accurately plan the production and delivery of goods for its worldwide markets. It will also help franchisees keep informed and prepared.

Uses existing IT systems.
A big advantage for franchisees is that they can keep their existing IT systems. There will be no need for expensive new systems or retraining. “This solution makes us more effective, accurate and – in the end – more profitable,” Steen Sejer Elkaer-Hansen said. “Our franchisees are very enthusiastic and receptive to this change which will save them a lot of time and money.”

A world of advantages
Georg Jensen expects important advantages in using SEEBURGER’s MFT solution, including:
• The secure transfer of large volumes of sensitive data
• Reduced transfer costs and increased transparency of the data exchange
• A clear overview of all company divisions is possible, even if franchisees have different IT structures.

“We will assist in the worldwide implementation and have set up a pre-defined model for the rollout together with Georg Jensen,” Daniel Adamsson, VP of Sales Nordic, SEEBURGER Svenska AB, said. “When a franchisee is ready for integration, SEEBURGER will support the local franchisee with the implementation, regardless of where they are located. This will ensure an efficient and fast implementation.” SEEBURGER’s partnership with Georg Jensen is another example of how the company has provided solutions to streamline business processes, reduce costs and facilitate governance and compliance. More information on this solution and others can be found at www.seeburger.se.

 

About SEEBURGER

SEEBURGER is a global provider of business integration and secure managed file transfer (MFT) solutions that streamline business processes, reduce operational costs, facilitate governance and compliance and provide visibility to the farthest edges of the supply chain to maximize SAP effectiveness and drive new efficiencies. All solutions are delivered on a unified, 100% SEEBURGER-engineered platform that lowers cost of ownership and reduces implementation time. With more than 25 years in the industry, SEEBURGER today is ranked among the top business integration providers by industry analysts, serves thousands of customers in more than 50 countries and 15 industries, and has offices in Europe, Asia Pacific and North America. For information, visit www.seeburger.com.

SEEBURGER Svenska AB covers the Nordic market. In 2008 the company was awarded by Veckans Affärer to a “Super company of the Year” and in 2011 got a Triple A ranking by Soliditet. SEEBURGER Svenska AB has offices in Stockholm and Gothenburg and is working with several high-profile customers in the Nordic region.


About Georg Jensen
Georg Jensen has always been synonymous with outstanding design, founded in the Danish silversmith’s great skill for refinement and organic splendor. The clean, timeless aesthetics of Georg Jensen have defined the master silver house for over one hundred years – from 1904, when the creative vision of one man would turn into a globally renowned design phenomenon a century later.